The Golden Circle provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by first asking why. It also supports the notion that there is more order in nature than we think, as in the symmetry of leaves and the geometric perfection of snowflakes. From the Egyptians to Pythagoras to Leonardo da Vinci, many have looked to the golden ratio to provide a mathematical formula for proportion and even beauty. The concept of The Golden Circle was inspired by the golden ratio-a simple mathematical relationship that has fascinated mathematicians, biologists, architects, artists, musicians and naturists since the beginning of history. Martin Luther King Jr, John F Kennedy, Steve Jobs, The Wright Brothers and companies (Apple, Harley-Davidson, Disney, Southwest Airline) as models of how a purpose can be created to inspire a culture together, away from the manipulative society we live in today.Ī framework upon which organizations can be built, movements can be led, and people can be inspired. In the book, Sinek highlights purpose-driven leaders such as Dr.
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